For this project I will take the dataset of ADs airing company.
Advertising is a way of marketing your business in order to increase sales or make your audience aware of your products or services. Until a customer deal with you directly and actually buys your products or services, your advertising may help to form their first impressions of your business. Target audience for businesses could be local, regional, national or international or a mixture. So, they use different ways for advertisement. Some of the types of advertisement are Internet/online directories, Trade and technical press, Radio, Cinema, Outdoor advertising, National papers, magazines and TV. Advertising business is very competitive as a lot of players bid a lot of money in a single segment of business to target the same audience. Here comes the analytical skills of the company to target those audiences from those types of media platforms where they convert them to their customers at a low cost.
A) In this project we have analyze the pod position means why and what is pod position in Various brands.
B) In TV Airing and how that changed from Q1 to Q 4, that means what kind of brand ads comes in quartile 1 to quartile 4 of one year.
C) Give a man-made strategy plan Competitive analysis with other brands.
D) And if the brand was running a digital campaign ad? We will suggest the brand to target which kind of audience and giving suggestion to does and don't.
In the project we will analyze this kind of Data and Give the output to improve the company's wealth and etc..
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